HIIVE
QUICK AUDIT
CROSS-POLLINATION: IDEAS MEET ACTION
Am I on the right track with your vision for Hiive?
To me, one of the most important things is to make sure any ideas, plans, strategies, and actions align with the company’s needs. Topics we can explore beyond what I see publicly available about Hiive:
• The branding must be strong on the front end for the broad audience, but also on the back end with B2B relationships and keeping the team engaged.
• Level up proposals with strong visuals to support persuasion and facilitate decision-making.
• Develop retention campaigns for current clients.
• Forge strategic partnerships to boost brand recognition.
• Create immersive brand experiences through experiential marketing.
• Integrate sustainability and corporate social responsibility into Hiive's brand story.
• I hope we have a chance to chat and explore together how I can add value to Hiive!
HIIVE'S BRANDING & MARKETING STRATEGIES THROUGH FRESH EYES
Stocks is a rapidly changing market. Clients need to feel that Hiive is at the forefront with up-to-date information. At the same time, your branding and voice must remain steady, strong, and cohesive to continue building market credibility.
Here's a quick overall brand analysis, so we can explore rebranding options in the future.
BRANDING
• Logomark: I see great concepts that are easy to capture, such as the hexagon representing the hive structure, industry collaboration, and interconnectedness
• Duo-color: helps visually separate the base from the top, that represents both an arrow (growth) & roof (security)
• Opportunity: Creatively increase use of logo elements across proposals, social media, and other collaterals to continually expose your audience to the brand's vision. Repetition makes for strong brand recognition.
WEBSITE
Clear and consistent branding throughout, focusing on interaction design and user experience (UX).
DIGITAL COLLATERALS
Room for improvement in brand and visual consistency, especially on your social media. A strong, clear and comprehensive Branding Guideline is key to help everyone in the team understand and implement the branding design, tone and voice.
MARKET REPORTS
Kudos on the revamped graph visualization (Feb to Mar 2023). Question: How do your reports stand out from other Marketplace Insights? Building up in-depth reports can be a huge lift if the company's bandwidth is maxed out for that. However, there are ways to make the experience more unique with concise information. The goal would be to create an urge on people to not miss what Hiive's insights have for them.
• Suggestion: Interactive graphs allowing users to customize data visualization and sorting, making Hiive the first go-to source for insights.
SOCIAL MEDIA PRESENCE
I see you have a strong presence on LinkedIn and a new YouTube channel recently created. Let's go over some quick overviews of what I see on both:
• LinkedIn: The current content can basically be subdivided into three main topics: Private Market Reports, Unicorn Watch, and Blog Posts Repost.
• YouTube: I believe the sparkle to create your channel came from the idea of advertising the "Hiive50" in other media channels, is that right?
With a Content Writer in-house (which I see you are already looking for), you will be able to increase both the volume of content and consistency which are strong drivers for organic growth. It will also allow for a diversity of content that will further strengthen your presence across personas. Here is an optimized production workflow as an example of a streamlined social media content production:
• Record weekly interviews (either in person or virtual calls) and use AI tools that generate several shorts at the click of a button. With that, from one interview you can have:
• 1 blog post
• 1 long format video ideal for YouTube
• 3–5 shorts to be posted across YouTube, LinkedIn, and Instagram (if you see value in opening an account there too)
