PILLSER
QUICK AUDIT
First of all: I LOVE your platform and the massive potential in holds!
You will find here a bit about how I can bring value for you & a breakdown of how I would approach improving your website to help retain your audience and expand brand awareness.
So, how can I be of value for Pillser?
I am a creative with passion for innovation with over 10 years leading creative teams and elevating brands and more than 20 years of experience in visual communication and design. As a journalist that steered to marketing, I can seamlessly blend storytelling with a product’s value and how it can help people solve their problem. I am challenged by condensing a company's vision and goals into wordless designs. I know I succeeded when people take a look and go "ahhh, got it". I strongly believe that in that "a-ha moment" the message is felt instead of just understood and will make others internalize what the company is all about. People will recognize and relate to the brand more readily every time they look at the visuals. I am driven by that feeling and have honed my skills by navigating diverse business landscapes that include Commercial Real Estate, startups, SaaS products, and various others (including fund companies and VC incubators).
Now, let’s talk about your branding and website real quick
BRANDING / VISUAL IDENTITY
The visual identity feels a bit outdated, despite the cutting-edge, AI-driven tools you offer. A more modern design, aligned with SaaS aesthetics, would greatly boost credibility. The first impression impacts the user experience, as it's all about how users feel and connect with your brand.
QUICK USER EXPERIENCE IMPROVEMENTS ON THE EXISTING WEBSITE
HOMEPAGE
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The search field placeholder says "search supplements, health conditions, and ask questions," but when users start typing, it automatically redirects to the supplements search page. While there is a note explaining to end the query with a "?" to trigger AI responses, most users might miss this detail as the supplements page loads. One solution would be to allow users to select the type of search they want upfront.
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I would love to see some short, engaging videos (30 seconds to 1 minute) explaining how to best use Pillser’s search tools, such as: 1. How to navigate the site; 2. Understanding the supplements search; 3. Why Pillser’s AI is superior (highlighting the bibliography feature in answers).
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Top Menu: from all the 4 pages, Supplements doesn't allow you to go to a high level page. The first user's impulse is to click on the high level information “Supplements” so it takes one action (clicking there), waiting a couple of seconds to then realize it is not taking the user anywhere, to finally having the user understanding they have to actually select one of the sub-menu options. Optimizing those small interactions is very important for the overall feel and fluid navigation.
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I miss seeing an About Us on the top menu. The data will show if most of your users are unique visitors or not. Either way, if you are looking to expand your audience, it is important to assume that people that are visiting the website don’t know about your mission, vision, goals, proposition, etc. I see that when we navigate through the other pages, there are links for more information about Pillser on the footer - but having that information easy to access will definitely help users connect and understand better your brand, which is fundamental for a consistent growth and engagement.
RESEARCH FEED
It is great to see how many studies you have published on the page. However, a filtering tool by date, author, and keywords would make it much easier to navigate and find relevant information.
SUPPLEMENTS
The inconsistent height of product images results in uneven card displays. Maintaining a standard image ratio would improve the overall layout. Also, displaying the list of ingredients only on the product page, instead of in search results, would reduce visual clutter and allow more products to be displayed per viewport.
AI CHAT & QUESTIONS ARTICLES
The links to the publications open in the same tab. I’d recommend having them open in new tabs so users can keep the AI conversation active while exploring external resources.
QUESTIONS
Are the answers to the questions set up as blog posts? That would be a great strategy to push you boost your SEO without having to manually create content.
“BEST PRICE GUARANTEE”
This is a fantastic selling point! Making this information more visible and easily accessible could drive more users to browse your products.
ADDITIONAL IDEAS TO BE DEVELOPED
USERS ACCOUNT
When a user signs up… there is no immediate benefit for them, which is a missed opportunity to engage and retain your audience. I believe your goal with the “Sign Up” option is to collect emails and increase your emailing list. However, for the user, that doesn’t represent any additional benefits.
Here are a few ideas, that should be planned as a value ladder where you provide value upon sign-up, potentially upselling them to a premium subscription model:
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User area: where people will input key information like gender, age, weight, health conditions, exercise level etc that will be used to provide personalized experiences for the user
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Profile recommendations: once the user adds their info, supplements recommendations are automatically added with a quick overview on why they are important for their age/conditions
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AI Generated Recipes that use the ingredients that the user needs the most
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AI chat history, where the subscriber can go back to anytime they want
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Integration with health apps to sync data like sleep patterns, heart rate, and exercise
Gathering user data opens up possibilities for new products and insights to develop other innovative products as well!
On this topic, I invite you to watch this episode from “The Diary of a CEO”, by Steven Bartlett.
He interviews Gary Brecka, a Human Biologist and expert in the insurance industry, who found a way to use medical records and demographic data to predict mortality (how soon someone would die) to the month. Very, VERY interesting stuff on this podcast that I believe can inspire Pillser with valuable insights for new products.
CREATE THE APP VERSION TO REACH MORE PEOPLE
There’s so much potential for an engaging, intuitive Pillser app, which I would love to brainstorm with you!
“The cost of your new life is the death of your old one”
Yep, I’ve killed so many of my lives to labour the one I have now - and I plan to continue doing so until 150 years old. Yes, that’s my ambitious life’s goal: 150 years, healthy, doing pushups, running, cold plunging, riding my motorcycle. Until the day I live my last and best life of all. I hope to connect with likeminded people on this path and to contribute to “killing old lives” only to see the birth of so many more!
I feel particularly connected with the idea of “working with people who want to see you WIN IN LIFE!” That’s the kind of work environment I want to be part of and contribute to.